Those who trust in TRIXIE get a friend for life \u2013 with our products, we accompany you and your pet from birth to maturity, at home and travel, for play and sports, and in every season.<\/p>\n
Love for animals is part of our everyday life. That\u2019s why we truly understand people who share their lives with animals and treasure every moment together. You experience love, trust, freedom, and adventure \u2013 side by side. For more than 50 years, we\u2019ve been creating products that make life with your animal companion brighter, easier, and more joyful. Our goal: animal welfare, functionality, and happiness \u2013 all at a fair price. For you and your best friend!<\/p>","gallery":{"position":{"horizontal":"left","vertical":"intext","noWrap":true},"width":1024,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/www.youtube-nocookie.com\/embed\/UM_jnh4M17E?autohide=1&controls=1&enablejsapi=1&origin=https%3A%2F%2Fus.cms.trixie.de","properties":{"title":"Friends for Life","alternative":"","description":"","link":"","linkData":"","mimeType":"video\/youtube","type":"video","filename":"Friends for Life.youtube","originalUrl":"https:\/\/www.youtube.com\/watch?v=UM_jnh4M17E","uidLocal":30049,"fileReferenceUid":14127,"size":"11 B","dimensions":{"width":2048,"height":1152},"cropDimensions":{"width":2048,"height":1152},"crop":"","autoplay":0,"extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[]}},{"id":9155,"type":"textpic","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"Unleashing New Possibilities","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","date":"","_localizedUid":"","enlargeImageOnClick":false,"bodytext":"
We\u2019re excited to introduce 178 new products <\/strong>to TRIXIE\u2019s Pet Specialty Line \u2014 available exclusively to independent pet retailers. That brings the line to over 300 SKUs strong, all thoughtfully developed to help your store stand out and grow. These products won\u2019t be found at mass-market giants. That means no channel conflict \u2014 just curated products designed to support your store\u2019s identity and success.<\/p>\n We Are Hitting the Road!<\/strong> Because when we say we\u2019re committed to independent pet retail, we mean it\u2014in person, in your aisle, and always just a phone call away. We will continue to actively build our sales presence nationwide to ensure that every TRIXIE partner receives the support they deserve.<\/p>","gallery":{"position":{"horizontal":"right","vertical":"intext","noWrap":true},"width":1024,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/startseite\/B2B\/Teaser-Neuigkeiten_800x600.png","properties":{"title":"","alternative":"","description":"","link":"","linkData":"","mimeType":"image\/png","type":"image","filename":"Teaser-Neuigkeiten_800x600.png","originalUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/startseite\/B2B\/Teaser-Neuigkeiten_800x600.png","uidLocal":24927,"fileReferenceUid":13786,"size":"436 KB","dimensions":{"width":800,"height":600},"cropDimensions":{"width":800,"height":600},"crop":"","autoplay":"","extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[{"uid":1853,"pid":55492,"tstamp":1765792715,"crdate":1758807028,"cruser_id":21,"deleted":0,"hidden":0,"starttime":0,"endtime":0,"sorting":1,"sys_language_uid":0,"l10n_parent":0,"l10n_state":{"starttime":"parent","endtime":"parent"},"t3_origuid":0,"l10n_diffsource":{"hidden":"","link":"","text":"","style":"","icon":"","icon_position":"","sys_language_uid":"","starttime":"","endtime":""},"t3ver_oid":0,"t3ver_wsid":0,"t3ver_state":0,"t3ver_stage":0,"uid_foreign":9155,"tablename":"tt_content","fieldname":"linkitems","text":"Become a Reseller","link":{"href":"https:\/\/www.trixiepet.com\/en-US\/become-a-reseller","target":"","class":"","title":"","linkText":"https:\/\/www.trixiepet.com\/en-US\/become-a-reseller","additionalAttributes":[]},"style":"btn btn-primary","icon":"fas fa-arrow-left","custom_icon":"","icon_position":"left"}]}},{"id":9161,"type":"textpic","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"New Dropshipping Program: More Flexibility, Less Hassle","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","date":"","_localizedUid":"","enlargeImageOnClick":false,"bodytext":" We\u2019re proud to introduce our new Dropshipping Program \u2014 a smarter way for independent retailers to access our Pet Specialty Line with more flexibility and fewer inventory headaches.<\/p>\n Benefits Include:<\/p>\n Whether you\u2019re launching a new category or simply restocking your top sellers, the dropshipping model empowers you to serve your customers better \u2014 without overloading your shelves.<\/p>\n Your Store. Your Edge. Our Commitment.<\/strong><\/p>\n This expanded catalog is more than a product list \u2014 it\u2019s a toolkit for your continued success. We hope it inspires you to try something new, stock something bold, and connect with your community in even more meaningful ways.<\/p>\n Let\u2019s keep making more Friends for Life<\/em><\/strong> \u2014 together! Contact us today, and we will send you a TRIXIE Pet Specialty 2025 Catalog! Expanding the Fan Favorites<\/strong><\/p>\n We\u2019re growing the product lines that have already become customer favorites in your stores:<\/p>\n Catnip, Silvervine & Valerian Products - <\/strong>We\u2019re excited to introduce a new herbal enrichment collection for cats that includes:<\/p>\n These sensory products stimulate playful behavior and promote well-being\u2014plus, they\u2019re just plain fun.<\/p>\n Expanding the Fan Favorites<\/strong> We\u2019ve also expanded beyond toys and enrichment to introduce a complete Pet Care Line that supports grooming, wellness, and first aid across all pet types.<\/p>\n Whether it's everyday hygiene or emergency needs, these products help position your store as a go-to resource for whole-animal care.<\/p>","gallery":{"position":{"horizontal":"right","vertical":"intext","noWrap":true},"width":1024,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/cdn.trixie.de\/cms\/_processed_\/3\/4\/csm_mouth_hygiene_lifestyle_1_7a48fef17b.jpg","properties":{"title":"","alternative":"","description":"","link":"https:\/\/www.trixiepet.com\/en-US\/product-world\/dog\/grooming\/hygiene-health-care","linkData":{"href":"https:\/\/www.trixiepet.com\/en-US\/product-world\/dog\/grooming\/hygiene-health-care","target":null,"class":null,"title":null,"linkText":"https:\/\/www.trixiepet.com\/en-US\/product-world\/dog\/grooming\/hygiene-health-care","additionalAttributes":[]},"mimeType":"image\/jpeg","type":"image","filename":"csm_mouth_hygiene_lifestyle_1_7a48fef17b.jpg","originalUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/US\/Advice\/Dog\/Mouth%20hygiene\/mouth_hygiene_lifestyle_1.jpg","uidLocal":7567,"fileReferenceUid":13784,"size":"139 KB","dimensions":{"width":1024,"height":682},"cropDimensions":{"width":1024,"height":682},"crop":"","autoplay":"","extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[{"uid":1856,"pid":55492,"tstamp":1760963166,"crdate":1758883895,"cruser_id":21,"deleted":0,"hidden":0,"starttime":0,"endtime":0,"sorting":1,"sys_language_uid":0,"l10n_parent":0,"l10n_state":{"starttime":"parent","endtime":"parent"},"t3_origuid":0,"l10n_diffsource":{"hidden":"","link":"","text":"","style":"","icon":"","icon_position":"","sys_language_uid":"","starttime":"","endtime":""},"t3ver_oid":0,"t3ver_wsid":0,"t3ver_state":0,"t3ver_stage":0,"uid_foreign":9160,"tablename":"tt_content","fieldname":"linkitems","text":"New Pet Care Products","link":{"href":"https:\/\/www.trixiepet.com\/en-US\/product-world\/dog\/grooming\/hygiene-health-care","target":"","class":"","title":"","linkText":"https:\/\/www.trixiepet.com\/en-US\/product-world\/dog\/grooming\/hygiene-health-care","additionalAttributes":[]},"style":"btn btn-primary","icon":"","custom_icon":"","icon_position":"left"}]}},{"id":4033,"type":"textpic","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"About TRIXIE","subheader":"","headerLayout":2,"headerPosition":"","headerLink":"","date":"","_localizedUid":"","enlargeImageOnClick":false,"bodytext":" Since 1974, TRIXIE has been passionate about animals. 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TRIXIE has created a range of products to make your pets Friends for Life!<\/em><\/strong><\/p>","gallery":{"position":{"horizontal":"left","vertical":"intext","noWrap":true},"width":1024,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/unternehmen\/kollege-hund\/B%C3%BCrohund-Alma-beim-Shooting.jpg","properties":{"title":"","alternative":"","description":"","link":"","linkData":"","mimeType":"image\/jpeg","type":"image","filename":"B\u00fcrohund-Alma-beim-Shooting.jpg","originalUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/unternehmen\/kollege-hund\/B%C3%BCrohund-Alma-beim-Shooting.jpg","uidLocal":578,"fileReferenceUid":4962,"size":"124 KB","dimensions":{"width":800,"height":600},"cropDimensions":{"width":800,"height":600},"crop":"","autoplay":"","extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[{"uid":216,"pid":55492,"tstamp":1758883824,"crdate":1676453529,"cruser_id":21,"deleted":0,"hidden":0,"starttime":0,"endtime":0,"sorting":1,"sys_language_uid":0,"l10n_parent":0,"l10n_state":"","t3_origuid":0,"l10n_diffsource":{"hidden":"","link":"","text":"","style":"","icon":"","icon_position":"","sys_language_uid":"","starttime":"","endtime":""},"t3ver_oid":0,"t3ver_wsid":0,"t3ver_state":0,"t3ver_stage":0,"uid_foreign":4033,"tablename":"tt_content","fieldname":"linkitems","text":"Values","link":{"href":"\/en-US\/about\/values","target":"","class":"","title":"","linkText":"Values","additionalAttributes":[]},"style":"btn btn-primary","icon":"","custom_icon":"","icon_position":"left"}]}}],"colPos3":[{"id":7484,"type":"image","colPos":3,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","date":"","_localizedUid":"","enlargeImageOnClick":false,"gallery":{"position":{"horizontal":"center","vertical":"above","noWrap":false},"width":1920,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/US\/Header\/Hund-Malou-am-See-EN_v3_kleiner.jpg","properties":{"title":"","alternative":"","description":"","link":"","linkData":"","mimeType":"image\/jpeg","type":"image","filename":"Hund-Malou-am-See-EN_v3_kleiner.jpg","originalUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/US\/Header\/Hund-Malou-am-See-EN_v3_kleiner.jpg","uidLocal":7787,"fileReferenceUid":10326,"size":"141 KB","dimensions":{"width":1920,"height":933},"cropDimensions":{"width":1920,"height":933},"crop":"","autoplay":"","extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[]}}]},"i18n":[{"languageId":0,"locale":"en_US.utf8","title":"English","navigationTitle":"USA","twoLetterIsoCode":"en","hreflang":"en-US","direction":"ltr","flag":"flags-us","link":"\/en-US\/?card=234864&cHash=bf80a7976d369754f123464ee6f44669","active":1,"current":0,"available":1}],"bootstrapPackage":{"logo":{"file":"EXT:sitepackage\/Resources\/Public\/Images\/logo.svg","fileInverted":"EXT:sitepackage\/Resources\/Public\/Images\/logo-inverted.svg","height":"52","width":"192","alt":"Sitepackage","linktitle":"Sitepackage"},"favicon":{"file":"EXT:sitepackage\/Resources\/Public\/Icons\/favicon.ico"},"theme":{"googleFont":{"enable":"1","font":"Source Sans Pro","weight":"300,400,700"},"navigation":{"style":"default","type":"","icon":{"enable":"1","width":"20","height":"20"},"dropdown":{"icon":{"enable":"1","width":"16","height":"16"}}},"subnavigation":{"icon":{"enable":"1","width":"16","height":"16"}},"breadcrumb":{"enable":"1","enableLevel":"2","icon":{"enable":"0","width":"16","height":"16"}},"meta":{"enable":"1","navigationValue":"","navigationType":"list","includeNotInMenu":"1"},"language":{"enable":"1","languageValue":"auto"},"socialmedia":{"enable":"1","channels":{"facebook":{"label":"Facebook","url":""},"twitter":{"label":"Twitter","url":""},"instagram":{"label":"Instagram","url":""},"github":{"label":"GitHub","url":""},"googleplus":{"label":"Google+","url":""},"linkedin":{"label":"LinkedIn","url":""},"xing":{"label":"Xing","url":""},"youtube":{"label":"YouTube","url":""},"vk":{"label":"VK","url":""},"vimeo":{"label":"Vimeo","url":""},"rss":{"label":"RSS","url":""}}},"copyright":{"enable":"1","text":"Running with TYPO3<\/a> and Bootstrap Package<\/a>."}},"tracking":{"google":{"trackingID":""}}},"navigations":[]}
TRIXIE is growing\u2014and so is our support for independent retailers like you. We\u2019re expanding our U.S. sales team to offer more personalized, in-store service than ever before.
Our first stop is the Northeast region, where we place dedicated representatives in key areas to support your store\u2019s growth, product knowledge, and merchandising. What local support looks like:<\/p>\n \t
\t
Ready to Connect?<\/strong><\/p>\n
<\/p>","gallery":{"position":{"horizontal":"center","vertical":"above","noWrap":false},"width":1920,"count":{"files":1,"columns":1,"rows":1},"columnSpacing":10,"border":{"enabled":false,"width":2,"padding":0},"rows":{"1":{"columns":{"1":{"publicUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/unternehmen\/unsere-werte\/Lieferantenorientiert_2024.jpg","properties":{"title":"","alternative":"","description":"","link":"","linkData":"","mimeType":"image\/jpeg","type":"image","filename":"Lieferantenorientiert_2024.jpg","originalUrl":"https:\/\/cdn.trixie.de\/cms\/cms\/unternehmen\/unsere-werte\/Lieferantenorientiert_2024.jpg","uidLocal":18618,"fileReferenceUid":13788,"size":"144 KB","dimensions":{"width":800,"height":600},"cropDimensions":{"width":800,"height":600},"crop":"","autoplay":"","extension":""}}}}}}},"linkitems":{"layout":"none","align":"left","items":[{"uid":1894,"pid":55492,"tstamp":1763568551,"crdate":1762873090,"cruser_id":22,"deleted":0,"hidden":0,"starttime":1762847760,"endtime":0,"sorting":3,"sys_language_uid":0,"l10n_parent":0,"l10n_state":{"starttime":"parent","endtime":"parent"},"t3_origuid":0,"l10n_diffsource":{"hidden":""},"t3ver_oid":0,"t3ver_wsid":0,"t3ver_state":0,"t3ver_stage":0,"uid_foreign":9161,"tablename":"tt_content","fieldname":"linkitems","text":"Contact Us Today!","link":{"href":"https:\/\/www.trixiepet.com\/en-US\/contact-1","target":"","class":"","title":"","linkText":"https:\/\/www.trixiepet.com\/en-US\/contact-1","additionalAttributes":[]},"style":"btn btn-primary","icon":"","custom_icon":"","icon_position":"left"}]}},{"id":7550,"type":"text","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"Introducing our new Pet Specialty Products","subheader":"","headerLayout":3,"headerPosition":"","headerLink":{"href":"https:\/\/www.trixiepet.com\/en-US\/product-world\/new-products","target":null,"class":null,"title":null,"linkText":"https:\/\/www.trixiepet.com\/en-US\/product-world\/new-products","additionalAttributes":[]},"date":"","_localizedUid":"","bodytext":""},"linkitems":{"layout":"none","align":"left","items":[]}},{"id":9156,"type":"textpic","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"","spaceAfter":"","frameLayout":"default","backgroundColor":"","backgroundImage":[],"backgroundImageOptions":"","sectionIndex":"1","linkToTop":"0"},"content":{"header":"What\u2019s New for Dogs","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","date":"","_localizedUid":"","enlargeImageOnClick":true,"bodytext":"\n \t
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We\u2019re growing the product lines that have already become customer favorites in your stores:<\/p>\n \t
\t